The Federal Highway Administration (FHWA) has chosen Kaptivate® to educate the public on Intelligent Transportation Systems research and policy issues. Kaptivate will work with FHWA to articulate the Department of Transportation’s vision for a road system relying on the Safety Band, wireless spectrum at the 5.9 GHz band reserved for transportation-related communications, to enable smarter, safer roads.
“We’re excited to play a role in communicating this critical advance in transportation safety at a time when healthcare resources are being stretched to capacity,” said Ron Vassallo, Kaptivate’s Chief Executive Officer. “The Department of Transportation’s use of the Safety Band demonstrates how a private-public sector partnership can have real impact in preventing accidents, saving lives, and advancing life-saving technologies. It’s a story of positive change that Kaptivate can help the Department of Transportation use to inform Americans across the country and across media.”
About Kaptivate
Kaptivate is a marketing and management consulting firm, helping clients plan for—and navigate—change. We organize and manage complex marketing communications campaigns. Our disciplined, data-driven approach gives client projects a distinct advantage. In short, we give voice to vision. Course corrections, new initiatives and technology adoption depend on investing stakeholders in a journey whose destination is clearly understood and valued. Through research, analytics and strategic modeling, our team collaborates with clients, defining a bridge to success.
