Kaptivate brings national leadership, broadband data storytelling, and economic analysis to fiber-forward future

ALEXANDRIA, VA—June 2, 2025 Today, Kaptivate announced it has joined The Fiber Broadband Association, an organization dedicated to accelerating the deployment of fiber broadband high-speed internet networks to ensure every community can leverage the economic and societal benefits that only fiber can deliver. 

“Joining the The Fiber Broadband Association (FBA) is a natural extension of our work with public sector and industry leaders and the local communities they serve,” said Ron Vassallo, CEO of Kaptivate. “We believe that fiber is not just infrastructure—it’s an onramp opportunity for all people in today’s data-centric world. We’ve seen the clear return on investment that broadband offers individuals, families and communities. As a premier member, we’re excited to contribute our expertise in storytelling, data science, and stakeholder engagement to the FBA’s vibrant ecosystem.”

Kaptivate joins The Fiber Broadband Association as a premier member to help shape the fiber community’s vision of the future. Kaptivate brings deep expertise on public-private collaboration, grounded in strategic messaging and data intelligence to galvanize communities and accelerate broadband adoption. Kaptivate’s portfolio of high-profile work includes supporting the National Telecommunications and Information Administration (NTIA) and Office of Minority Broadband Initiatives on strategy and data storytelling: kaptivategroup.com/broadband. 

“The Fiber Broadband Association welcomes Kaptivate to its membership. Our association thrives on the knowledge, hard work, and collaboration of our members, and we know that Kaptivate will be an asset to our organization,” said Gary Bolton, President and CEO at The Fiber Broadband Association. “Together, we will work to provide advocacy, education, and resources for the advancement of fiber broadband technology to close the digital equity gap and create a better quality of life for everyone.”

Fiber broadband high-speed internet access benefits all people. It helps create jobs and enables access to workforce development training for both rural and urban communities. Students also will have increased remote learning opportunities, and seniors and veterans will have better access to telehealth services.  

About Kaptivate
Kaptivate is a strategic communications firm headquartered in Alexandria, Virginia. Kaptivate helps organizations pivot + thrive through change with AI and data storytelling; PR and media relations; digital marketing and communications; program management; community engagement and coalition building; and crowdsourcing/open innovation. We turn insights into action, driving growth and real results for our clients and partners. Kaptivate works with businesses of all sizes; local, state and federal government; associations and organizations, and more. For more information, go to kaptivategroup.com/broadband.

About the Fiber Broadband Association
The Fiber Broadband Association is the largest and only trade association that represents the complete fiber ecosystem of service providers, manufacturers, industry experts, and deployment specialists dedicated to the advancement of fiber broadband deployment and the pursuit of a world where communications are limitless, advancing quality of life and digital equity anywhere and everywhere. The Fiber Broadband Association helps providers, communities, and policy makers make informed decisions about how, where, and why to build better fiber broadband networks. Since 2001, these companies, organizations, and members have worked with communities and consumers in mind to build the critical infrastructure that provides the economic and societal benefits that only fiber can deliver. The Fiber Broadband Association is part of the Fibre Council Global Alliance, which is a platform of six global FTTH Councils in North America, LATAM, Europe, MENA, APAC, and South Africa. Learn more at fiberbroadband.org.

Contacts:
Amanda Ponzar
Kaptivate LLC
aponzar@kaptivategroup.com

Ashley Schulte
Connect2 Communications for the Fiber Broadband Association
FBA@connect2comm.com