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Senior Director, Digital Marketing

Laura Barlow, CDMP, PCM®

Laura brings 25 years’ experience in marketing and communications. Her expertise covers social media marketing, branding, graphic/web design, traditional and digital advertising, and  strategic communications. Laura hails from digital marketing and advertising agencies, federal contracting, and non-profit organizations.

Laura has built the foundation for Kaptivate’s Digital Marketing Services over the years, managing over 100 social media profiles for clients in the federal and commercial sectors, increased client social media engagement (+1,000%), and doubled KPIs in increased engagement and awareness campaigns. She has also led several client and internal branding initiatives, leads communications and digital strategy on all small business contracts, co-leads a federal public engagement initiative, and supports website development projects, Search Engine Optimization tasks, and assists with proposal development for new business opportunities.  and strengthened partnerships among federal agencies and business stakeholders along the way. Laura was a key advisor to the U.S. Department of Transportation (DOT)’s Federal Highway Administration (FHWA)’s Safety Band program’s website and social media strategies; and continues to expand outreach efforts and distribution channels for our U.S. General Services Administration (GSA) portfolio.

Laura is passionate about engaging in digital strategy and transformations, helping clients see themselves in a different perspective, finding opportunities for them to thrive, and using analytics to narrate their story. When she’s not working, Laura loves road trips and travel, photography, helping with school and sports activities in the community, and supporting a busy family life. 

Education

  • Bachelor of Arts, Communications, Salisbury University
  • Certified Digital Marketing Professional (CDMP)
  • Professional Certified Marketer (PCM)
  • Member, American Marketing Association
  • Member, Digital Marketing Institute Member, Government for Social Media

Experience

  • Marketing Operations and Social Media Director, Idyllwild Advertising
  • Professional Services Project Manager, ExpertVoice
  • Digital Marketing and Branding, BrandLove Marketing
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Skills

Brand Development

Google Analytics

Content Development

Lead Generation

Marketing Strategy

Podcast Production & Marketing

Project Management

Reputation Management

Search Engine Optimization (SEO)

Social Media Marketing

Strategic Communications

Website & Social Media Analytics

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