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Strategic Communications Support for the Federal Highway Administration

Kaptivate provided strategic policy and communication support to help the Federal Highway Administration (FHWA) communicate the U.S. Department of Transportation’s (USDOT) vision, policies, and progress. Through integrated policy, public affairs and strategic communications, USDOT realize new networks, alliances and ways to engage localized audiences.

Safety Band Timeline Infographic

Strategic Communications PlanStrategic Communications Plan

Strategic Website & Social Media PlanSocial Media Plan

 

Overview

To share important research and policy updates from USDOT, a detailed communication plan was created with several key parts. First, Kaptivate developed a clear strategy to inform the public about USDOT's research and policy topics and recruited important partners to bring their expertise. We carefully crafted messages that reflected USDOT's position on these issues. Additionally, we established a strong online presence with a well-thought-out website and social media strategy, including SEO to reach more people.


Solution

Kaptivate also planned virtual webinars to discuss these topics and provided support during crises. Recognizing the importance of the media, we found media outlets and reporters who were open to sharing USDOT's information. We conducted thorough research to understand key stakeholders, including media contacts, social media accounts, associations, and related organizations. This overall approach was designed to improve USDOT's communications, ensuring that research and policies reach as many engaged people as possible.

Project Highlights

  1. Website

    Designed an accessible, user-focused website that elevates mission priorities and connects with diverse audiences across platforms.

  2. Social Media Plan

    Tailored social media strategies drove engagement, built trust, and supported long-term community cultivation.

  3. Strategic Communications

    Crafted clear, purpose-driven communications that aligned with agency goals and connected meaningfully with the public.

  4. Search Engine Optimization (SEO)

    Optimized digital content to ensure it's discoverable, relevant, and aligned with how target audiences search and engage.

  5. Crisis Communications

    Assisted agencies with responding quickly and effectively with clear, consistent messaging, building confidence and mitigating risk.