Digital Foundations 🌱

Research, Discovery, Audit & Recommendations 

A strategic foundation ensures your marketing efforts are data-driven and goal-focused, enhancing overall effectiveness and ROI. By aligning marketing with business objectives, small businesses gain clarity on their audience, competitors, and content priorities—ensuring every dollar spent is purposeful and impactful.

We start with a deep dive into your online presence, identifying areas for improvement and optimization. Based on our findings, we provide strategic recommendations to refine your messaging, ensuring it effectively resonates with your target audience.

• • Competitor & Market Analysis: Gain deeper insights into industry trends, competitor strategies to help you identify market gaps and outperform competitors by leveraging insights into their strengths and weaknesses.
  • Online Sentiment Audit: Understand how customers perceive your brand by analyzing reviews, social media comments, and online mentions. It improves reputation management by identifying negative feedback early and highlighting positive testimonials. The audit also optimizes online visibility by ensuring accurate business information across platforms and refining strategies. 
  • Recommendations Report: Based on findings.

Landing Page 

Increases visibility for government contracts, helping you attract state and local government clients by showcasing your expertise and services.

To boost your visibility with state and local opportunities, we will create a dedicated landing page designed specifically for state and local government opportunities—helping position your business for greater engagement and success.

• • Design & Development: Custom, visually appealing, and responsive layout.
  • Content Creation: Compelling copy highlighting your contracting capabilities, services, and relevant credentials.
  • UX and Accessibility: Ensure page colors, fonts, and graphics are designed with user experience in mind.

LinkedIn: Company or Personal Profile Set Up 

A consistent and strategic LinkedIn presence builds brand awareness, nurtures audience trust, and keeps your business top of mind. By focusing on high-quality, impactful content and active community engagement, small businesses can strengthen relationships, showcase their value, and drive meaningful growth—even with a streamlined content schedule. 

• • Profile Account Setup or Refreshed (Company or Personal Profile): Optimize profile, update branding, and ensure consistency. Strengthens your brand identity and makes your business or personal profile appear more professional and credible.