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Communications & Economic Impact Study
Portfolio of Impact
Strengthening the Future of the Torpedo Factory Artist Association
At a pivotal moment in its history, the Torpedo Factory Artists Association (TFAA) sought to demonstrate its readiness to lead and sustain operations of the iconic Torpedo Factory Art Center. Kaptivate partnered with the artist-led organization to develop a strategic business plan and communications approach that would substantiate TFAA’s vision for the future—grounded in community leadership, creative vitality, and financial sustainability.
Overview
This project unfolded during a time of institutional uncertainty and high public interest. The Torpedo Factory Art Center, a landmark with over 600,000 annual visitors and deep cultural roots in Alexandria, Virginia, required a thoughtful, urgent response to preserve its legacy and shape its future. With a broad spectrum of stakeholders and limited time, the initiative demanded strategic precision, inclusive collaboration, and public-facing transparency.
Solution
Kaptivate delivered an integrated set of solutions designed to inform decision-makers, mobilize public support, and position TFAA as a credible, capable steward of the Art Center:
These efforts equipped the TFAA with the strategic foundation and public support needed to confidently advance its case for leadership and control of the Torpedo Factory Art Center.
Project Highlights
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Strategic Planning
Partnering with over 180 artists to co-create a business roadmap focused on financial resilience, service expansion, and performance benchmarks.
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Communications Strategy
Designing and executing a full-scale public engagement campaign, including political advocacy, grassroots outreach, and media relations.
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Economic Impact Study
Conducting research and analysis to quantify the Art Center’s value to Alexandria’s economy and cultural landscape.
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Business Plan Development
We crafted a strategic plan outlining new revenue models, a capital campaign strategy in partnership with the City of Alexandria, and a framework for long-term accountability through measurable benchmarks.
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Communications & Advocacy
We developed a communications toolkit—including talking points, briefing books, and messaging plans—to launch a multichannel campaign that reached both local and national audiences, while engaging key stakeholders through targeted advocacy efforts.
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Economic Impact Analysis
Through visitor surveys and data analysis, we produced a compelling economic impact study, underscoring the Torpedo Factory’s role as a cornerstone of Alexandria’s tourism economy and cultural identity.
Bold pivots and powerful comebacks .