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Kaptivate’s experience in strategic communication and stakeholder engagement.png?width=311&height=311&name=raser%20(1).png)
has shaped our RASER™ methodology – Research, Aim, Structure, Enact, Rethink.
- Research helps us identify key audiences, messages, and the best communication channels.
- Aim guides the creation of a structured plan using a mix of media, events, and activities.
- Structure lays out the communications strategy and campaign branding.
- Enact involves executing the plan and collecting feedback and data.
- Rethink uses this data to adjust and improve the strategy.
RASER keeps our projects focused, inclusive, and flexible, and ensures every campaign starts with real data, includes the right voices, leverages the right channels, and can adapt and improve over time.
Audience Matrix
Brand Guidelines
Kaptivate’s award-winning paid internship program empowers teen creatives as fully integrated
contributors to our client-facing projects. Our approach to internships is multifaceted:
- Meaningful Work: Interns are entrusted with tasks that directly impact client projects, including: designing materials, analyzing data, and enhancing productivity tools.
- Valued Voices: Interns are encouraged to contribute ideas, ask questions, and offer feedback during team meetings and strategy sessions, reflecting Kaptivate’s commitment to diversity of thought and inclusive collaboration.
- Guidance and Mentorship: Interns work closely with our more experienced team members who foster their growth in areas like marketing, communications, and project management.
- Training: Interns receive hands-on instruction in areas such as plain language writing, artificial intelligence, and data analytics, building both technical confidence and workforce readiness.
By engaging youth as valued collaborators, Kaptivate helps cultivate the next generation of diverse professionals. We equip them with real-world experience, professional confidence, and a sense of purpose. In return, their ideas, energy, and creativity strengthen our work and enrich the outcomes we deliver to clients.
The CTE CHIPS Challenge, sponsored by the U.S. Department of Education, is a multi-phase prize competition to foster innovation in student recruitment, training, and placement strategies in semiconductor and advanced manufacturing careers. Creative materials are examples of our multi-channel outreach during Phase 1.
Kaptivate partnered with OnPlan to lead a strategic brand refresh and website redesign that captured the company’s global expertise and innovative spirit. We began with a comprehensive competitive analysis to inform positioning and messaging, followed by a full brand modernization to align OnPlan’s visual identity with its enterprise-level services.
Challenge.gov, managed by the General Services Administration, is a leading program that supports federal agencies to mature and scale the use of prize competitions in order to advance their missions. Creative materials are examples of our multi-channel outreach to public solvers and federal agency staff.
International Research & Exchange Board (IREX) is a nonprofit organization that inspires and empowers youth, leaders, and institutions to build a more inclusive world. Video is part of a series that showcases different types of corporate sustainability.
District Summer Learning Network (DSLN) provides technical assistance and professional development to help districts ensure summer learning programs nurture students’ social, emotional, and mental health needs while preparing them for academic success. Video is part of a series that explores the power of summer learning and ways to create sustainable, effective summer learning programs.
The City of Fontana, CA’s Pathfinder Day gives students hands-on experience and opens their eyes to new career opportunities. As part of the 2025 event promotion, this video featured past participants like Alex and Gina, and highlighted how local businesses are playing a critical role in sparking the next generation's potential.
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