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Brand & Website Refresh

Transforming OnPlan’s Brand and Website for Enterprise-Scale Growth

OnPlan, a global leader in Oracle software implementation and support, needed a digital presence that reflected the sophistication and scale of their services. Known for delivering full-spectrum Oracle Fusion Cloud ERP solutions, OnPlan built a reputation for high performance and expert delivery—but their website and brand identity hadn’t kept pace with their growth. They required a modern, user-friendly platform that would effectively communicate their value, differentiate them in a competitive space, and support future expansion.

  • OnPlan

Overview

Kaptivate partnered with OnPlan to lead a strategic brand refresh and website redesign that captured the company’s global expertise and innovative spirit. We began with a comprehensive competitive analysis to inform positioning and messaging, followed by a full brand modernization to align OnPlan’s visual identity with their enterprise-level services. Our team restructured the website’s information architecture for clarity and ease of navigation, highlighting core offerings and industry credibility. Leveraging the HubSpot platform, we built a responsive, scalable site designed to enhance user experience, drive engagement, and support long-term marketing growth.


Solution

The new OnPlan website delivers a bold first impression while offering a seamless user experience across devices. With enhanced content clarity, intuitive navigation, and a fresh brand presence, OnPlan is now well-positioned to showcase their Oracle expertise to enterprise clients across industries and borders. The site also lays a strong foundation for future marketing automation and demand generation through HubSpot’s CRM and analytics tools.

  1. Brand Modernization

    Updated OnPlan’s brand to showcase innovation and global presence, matching messaging and visuals with their top-tier services.

  2. Competitive Analysis

    Conducted a detailed review of industry leaders to understand market positioning, content trends, and key differentiators. These insights guided the design and messaging approach.

  3. Information Architecture & UX Design

    Designed a clean, intuitive site map and layout that streamlined content delivery while highlighting OnPlan’s core services, certifications, and industry credibility.

  4. HubSpot Customization

    Developed a responsive, scalable website optimized for lead capture, user engagement, and long-term marketing success, using the robust capabilities of the HubSpot platform. 

  5. Video Production

    Collaborated with OnPlan to create engaging videos that tell their brand story, highlighting their mission to empower organizations. This resulted in a strong visual narrative that enhanced the company's online presence.