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GSA Open Innovation

Kaptivate develops outreach strategies to build capacity, share knowledge, and cultivate a community of practice to mature and scale adoption of challenges and prize competitions across the federal agencies and the American public. We also maintain Challenge.Gov.

Project Highlights

Social Media Marketing

Public Engagement

Knowledge Sharing

Customer Support

Kaptivate was contracted by the Technology Transformation Services of the General Services Administration (GSA) to provide management support to the Open Innovation Program, whose primary goal is ”to facilitate the use of crowdsourcing, citizen science, and prize competitions across the federal government."

To achieve this mandate, Kaptivate delivered ongoing support to the GSA’s Open Innovation Program by managing daily operations; providing customer support and capacity building; and developing and executing a strategic public engagement plan that targets outreach to experts, underrepresented communities, and whole ecosystems.

Our outreach on behalf of GSA includes content marketing campaigns (incorporating blogs and vlogs); an array of in-person and hybrid events ranging from quick Lightning Talks to comprehensive Ask Me Anything sessions; e-newsletters to various constituencies; social media campaigns; design and development of websites; and the development and maintenance of Challenge.Gov, the federal government’s open-sourced, online platform for the management and promotion of prize challenges.

During our tenure, Kaptivate has grown the Open Innovation customer base by over 500%. We have also played an instrumental consultative role in landmark prize challenges, and built a public engagement model that has fostered unprecedented citizen and stakeholder participation in federal prize challenges.