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Literacy Toolkit & Brand Refresh

Emergent Literacy Toolkit & Brand Refresh

Emergent Literacy envisions a world where every student has access to quality literacy education and every parent is empowered to advocate for their child’s success. By providing adaptable resources aligned with Common Core Standards, the organization helps ensure children meet grade-level expectations and develop the skills needed to thrive in school and beyond.

emergent-literacy

Overview

Founder Debra Tisler approached Kaptivate with a vision: create a K–3 parent literacy toolkits. Designed to serve parents of school-aged children in public, private, charter, or homeschool environments nationwide, the toolkit would live on the EmergentLiteracy.org website and leverage Debra’s national parent supporter network.

The project aimed to:

  • Bridge the gap between student needs and educational opportunities.

  • Drive 3,000–5,000 toolkit views/downloads to demonstrate value and secure future grant funding.

  • Engage potential funders, education associations, and parent membership groups to raise awareness of Emergent Literacy’s growing resources.

Timing was critical: the toolkit needed to be launched in alignment with the Back-to-School season (August 2025) to maximize relevance and parent engagement.

Solution

Kaptivate worked closely with Debra to design a solution that prioritized accessibility, usability, and impact for parent audiences. The strategy included:

The refreshed brand and toolkits position Emergent Literacy as a trusted national resource for parents, while also strengthening its case for future funding. By combining brand identity, thoughtful design, digital accessibility, and promotional strategy, Kaptivate delivered a scalable solution that will continue to grow with the organization’s mission.

  1. Brand Refresh

    A refreshed Emergent Literacy logo to strengthen the organization’s visual identity and ensure alignment across new toolkit materials.

  2. Master Toolkit Design

    A professionally designed, downloadable PDF allowing parents to either access the full toolkit or select components tailored to their child’s needs.

  3. Digital Access Via Landing Page

    New web page organized by grade level (K–3) to present content in a digestible, intuitive format. This structure will be informed by an information architecture audit, ensuring parents can easily navigate resources. 

  4. Branded Templates for Growth

    Creation of a custom Google Docs template aligned with Emergent Literacy’s updated brand. This empowers the organization to continue producing future toolkit resources with consistency and professionalism.

  5. Amplification and Promotion

    Promotion through Kaptivate’s organizational channels and team networks, extending the reach of the toolkit among parents, funders, and education advocates.