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Lemontree Healthcare

Lemontree Healthcare, a rapidly growing partner to hospitals and healthcare systems, expanded to nearly 1,500 employees by providing essential operational support across food service, hospitality, and patient experience. As the organization scaled, its digital identity no longer reflected its elevated service model or its hospitality-driven ethos. 

lemontree

Overview

Kaptivate was engaged to modernize the brand, refresh the website, elevate storytelling, and create a cohesive digital system that reflects Lemontree’s culture of care, excellence, and operational reliability.

Timing was critical. Lemontree sought a modern, credibility-driven digital presence to differentiate from commoditized providers and position the brand as an innovative, people-first partner ahead of a major industry appearance at Becker’s Healthcare two weeks away.

Solution

Kaptivate designed a strategic, two-phase digital transformation.

Phase One, delivered ahead of the Becker’s Healthcare event, focused on strengthening credibility and visibility through a refreshed visual identity, restructured website content, cohesive social presence, and high-impact video storytelling. The goal was to position Lemontree as a trusted, polished, and professional partner whose brand presentation matches its real-world impact.

Phase Two, planned for future implementation, will build on this foundation to deepen audience insights, expand digital engagement, and introduce new interactive capabilities—including custom video, AI-driven user support, CRM-integrated lead systems, and microservices that personalize client engagement.

  1. Content & Storytelling

    • Updated logo, color palette, and typography to reflect sophistication, trust, and hospitality-inspired excellence.

    • Created a refreshed visual direction using updated imagery, photography, and video.

    • Aligned LinkedIn branding, including banners and profile assets, to ensure consistency across social platforms.

  2. Video Production

    Dynamic, soundless banner video using treated footage for the homepage header and additional B-roll for interior pages, as well as a mission-style video with a powerful script to clearly articulate the brand and mission.

  3. Web Design

    Kaptivate created a new, modern, and refreshed website that reflects the updated brand identity and delivers an improved, user-friendly experience across all devices.

  4. WordPress Development

    Kaptivate created a new, modern website on WordPress by setting up a dedicated staging environment, customizing a premium theme to match the refreshed brand, restructuring navigation for a smoother user experience, and optimizing the site for accessibility, responsiveness, and easy content management.