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Emergent Literacy K-3 Back to School Resources

Emergent Literacy envisions a world where every student has access to quality literacy education and every parent is empowered to advocate for their child’s success. By providing adaptable resources aligned with Common Core Standards, best practices, and effective teaching strategies, Emergent Literacy helps ensure children develop strong literacy skills for academic success and lifelong learning.

emergent literacy

Overview

Founder Debra Tisler approached Kaptivate with a vision: reach parents with valuable K–3 back to school literacy resources. Designed to serve parents of school-aged children in public, private, charter, or homeschool environments nationwide, these literacy resources and toolkits provide the most important things parents need to know each school year, as well as fun, easy educational activities to improve their child’s literacy skills. 

The project aimed to:

  • Bridge the gap between student literacy needs and educational opportunities, providing easy ways for parents to support their child’s learning.
  • Drive toolkit views and downloads to demonstrate reach and value to parents. 
  • Engage education associations and parent membership groups to raise awareness of Emergent Literacy’s valuable resources.

Timing was critical: the literacy resources and toolkits needed to be launched quickly, in alignment with the 2025 back-to-school season, to maximize relevance and parental engagement.

Solution

Kaptivate worked closely with Emergent Literacy to design a solution that prioritized accessibility, usability, creativity, and impact for parent audiences.

The refreshed brand and K-3 Back to School literacy resources positioned Emergent Literacy as a trusted national resource for parents, while also strengthening its case for future funding. By combining brand identity, creative design, digital accessibility, and promotional strategy, Kaptivate delivered a scalable solution that will continue to grow with the organization’s mission.

  1. Brand Refresh

    Refreshed the Emergent Literacy logo, strengthening the organization’s visual identity and ensuring alignment across new toolkit materials.

  2. Master Toolkit Design

    Professionally designed downloadable PDFs give parents the full K-3 Parent Toolkits or the Quick Guides tailored to their child’s needs.

  3. Digital Access Via Landing Page

    Organized literacy resources by grade level (K–3) on a new webpage to present content in a digestible and intuitive format. This structure included an information architecture audit, ensuring parents can easily navigate resources.

  4. Branded Templates for Growth

    Created a custom toolkit template aligned with Emergent Literacy’s updated brand, empowering the organization to continue producing future resources with consistency and professionalism.

  5. Amplification & Promotion

    Developed email and social media content for Emergent Literacy, as well as promotion through Kaptivate’s channels and networks, extending the reach of the toolkit among parents, funders, and education advocates.