To achieve this mandate, Kaptivate delivered ongoing support to the GSA’s Open Innovation Program by managing daily operations; providing customer support and capacity building; and developing and executing a strategic public engagement plan that targets outreach to experts, underrepresented communities, and whole ecosystems.
Our outreach on behalf of GSA includes content marketing campaigns (incorporating blogs and vlogs); an array of in-person and hybrid events ranging from quick Lightning Talks to comprehensive Ask Me Anything sessions; e-newsletters to various constituencies; social media campaigns; design and development of websites; and the development and maintenance of Challenge.Gov, the federal government’s open-sourced, online platform for the management and promotion of prize challenges.
During our tenure, Kaptivate has grown the Open Innovation customer base by over 500%. We have also played an instrumental consultative role in landmark prize challenges, and built a public engagement model that has fostered unprecedented citizen and stakeholder participation in federal prize challenges.
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