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Field Outreach Policy Communications

Strategic Communications Support for the Federal Highway Administration

Kaptivate provides strategic policy and communication support to help FHWA communicate the U.S. Department of Transportation’s vision, policies, and progress. Through integrated policy, public affairs and strategic communications we helped DOT realize new networks, alliances and ways to engage localized audiences.

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Strategic Communications PlanStrategic Communications Plan

Strategic Website & Social Media PlanSocial Media Plan

 

Overview

To share important research and policy updates from the United States Department of Transportation (USDOT), a detailed communication plan was created. This plan has several key parts. First, Kaptivate developed a clear strategy to inform the public about USDOT's research and policy topics. We also identified and involved important partners who can help achieve our goals. We carefully crafted messages that reflected USDOT's position on these issues. Additionally, we established a strong online presence with a well-thought-out website and social media strategy, including SEO to reach more people.


Solution

Kaptivate also planned virtual webinars to discuss these topics and provided support during crises. Recognizing the importance of the media, we found media outlets and reporters who were open to sharing USDOT's information. We conducted thorough research to understand key stakeholders, including media contacts, social media accounts, associations, and related organizations. This complete approach was designed to improve USDOT's communication, ensuring that research and policies reach as many engaged people as possible.

 

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Project Highlights

  1. Website

    We designed an accessible, user-focused website that elevates mission priorities and connects with diverse audiences across platforms.

  2. Social Media Plan

    Our tailored social media strategies drove engagement, built trust, and supported long-term community cultivation.

  3. Strategic Communications

    Crafted a clear, purpose-driven communications that aligned with agency goals and connected meaningfully with the public.

  4. Search Engine Optimization (SEO)

    Optimized digital content to ensure it's discoverable, relevant, and aligned with how target audiences search and engage.

  5. Crisis Communications

    We help agencies respond quickly and effectively with clear, consistent messaging that builds confidence and mitigates risk.

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