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Field Outreach Policy Communications

Strategic Communications Support for the Federal Highway Administration

Kaptivate provides strategic policy and communication support to help FHWA communicate the U.S. Department of Transportation’s vision, policies, and progress. Through integrated policy, public affairs and strategic communications we helped DOT realize new networks, alliances and ways to engage localized audiences.

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Strategic Communications PlanStrategic Communications Plan

Strategic Website & Social Media PlanSocial Media Plan

 

Overview

To share important research and policy updates from the United States Department of Transportation (USDOT), a detailed communication plan was created. This plan has several key parts. First, Kaptivate developed a clear strategy to inform the public about USDOT's research and policy topics. We also identified and involved important partners who can help achieve our goals. We carefully crafted messages that reflected USDOT's position on these issues. Additionally, we established a strong online presence with a well-thought-out website and social media strategy, including SEO to reach more people.


Solution

Kaptivate also planned virtual webinars to discuss these topics and provided support during crises. Recognizing the importance of the media, we found media outlets and reporters who were open to sharing USDOT's information. We conducted thorough research to understand key stakeholders, including media contacts, social media accounts, associations, and related organizations. This complete approach was designed to improve USDOT's communication, ensuring that research and policies reach as many engaged people as possible.

 

Our story is not over but a happy ending is in our sights. By using analytics to give charities insight into the donor marketplace, and gamifying analytics to re-engage donors in an entertaining, philanthropic experience, we have begun to improve the participant journey and the program's trajectory.

  1. Website

  2. Social Media Plan

  3. Strategic Communications

  4. Search Engine Optimization (SEO)

  5. Crisis Communications

Bold pivots and powerful comebacks .

Short videos and articles highlighting how resilience and innovation help businesses and leaders thrive during change.


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