Kaptivate developed and executed a multi-platform campaign strategy that:
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Elevated success stories from students and teachers participating in CTE programs.
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Humanized data by pairing statistics with lived experiences.
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Created content tailored to diverse audiences, including students, parents, and community stakeholders.
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Positioned CTE as a modern, future-forward choice for learners seeking practical, purpose-driven careers.
Using our deep expertise in visual storytelling, content design, and audience engagement, Kaptivate helped reshape the public narrative around CTE. From video case studies and social media assets to web features and digital toolkits, every element was designed to inspire action and pride in non-traditional career pathways.
By focusing on authenticity, accessibility, and aspirational design, Kaptivate turned a complex educational policy space into a movement people could rally behind. The campaign not only supported recruitment efforts but also elevated the perception of CTE as a vital force in preparing the next generation of changemakers.