Bidspeed Small Business Strategies to Stand Out

Digital Impact Marketing Services Package – $6,000 

For small businesses ready to accelerate growth and amplify their presence, our Digital Impact package delivers a powerful suite of services designed for serious expansion. It includes everything in our Digital Foundations package—plus advanced tools to drive greater visibility and performance.

With professional setup of Google My Business, we boost your local search presence. Through Google Analytics 4, we provide insights into your website traffic and user behavior. You’ll also receive a deeper, data-driven social media strategy—including competitive analysis and more robust social media setups and activities—to increase engagement and reach the audiences that matter most.

If you're ready to move beyond the basics, our Digital Impact Package gives your brand the momentum to lead.

This package includes all the services of the Digital Foundations Package:

• • Research, Discovery, Audit & Recommendations 
  • State & Local Government Landing Page 
  • LinkedIn Company or Personal Profile Set up
  • Plus: 

Google My Business

Enhance your local visibility! Your business will appear in local search results and Google Maps when potential customers are actively looking for services like yours.

Website Content & SEO Optimization  

Enhancing your website’s visibility and user experience—paired with a dedicated landing page—helps position your business as a trusted expert in state and local government contracting. This strategic focus improves SEO, boosts page speed, and drives targeted lead conversion by showcasing your capabilities to the right audience.

Our SEO strategy improves your search visibility, making it easier for potential clients to find you. We also analyze the public perception of your brand while developing engaging website content that speaks directly to your audience.

• • On-Page SEO Audit & Optimization Recommendations: Suggestions to refine meta tags, keyword density, and internal linking for better rankings which boosts your website’s visibility on search engines, attracting more organic traffic.
    
    
  • Technical SEO Improvement Recommendations and Basic Implementation: Enhance page speed, identify broken internal & external links, crawl errors, etc., which improves user experience and reduces bounce rates, keeping visitors engaged.
    
    
  • Content Updates & Optimization Recommendations: Keeps content relevant and compelling, uses strong CTAs to increase conversions and engagement.

We refine your digital footprint to set you up for long-term success. With Google Analytics (GA4), we can set up your account to track performance and provide visitor insights that help you make data-driven decisions. 

• Google Analytics 4 Setup & Insights: Configure GA4 and implement initial event tracking, and create detailed data reports. This provides actionable insights into user behavior, helping you make data-driven decisions.

Social Media Marketing

A consistent and strategic social media presence builds brand awareness, nurtures audience trust, and keeps your business top of mind. By focusing on high-quality, impactful content and active community engagement, small businesses can strengthen relationships, showcase their value, and drive meaningful growth—even with a streamlined content schedule.

We optimize your social media presence for up to three platforms: LinkedIn, Facebook, X, Instagram (depending on the recommended social platforms), expanding your network and connecting you with key stakeholders. 

• • Platform Setup or Refreshed: Optimize profiles, update branding, and ensure consistency. Strengthens your brand identity and makes your business appear more professional and credible.
  • Analytics Reporting Configuration: Deliver detailed analytics on audience growth, reach, demographics (when available) and content effectiveness.
  • Content Creation Template: 3 sample posts (text + image suggestions)
  • Strategic Recommendations: Helps you refine your strategies based on performance data and increasing ROI.

Sales questions? Click to schedule a call with our team. 

Email: Sales@kaptivategroup.com

Call: 888-527-8488 ext. 4

Kaptivate Digital Marketing Services – FAQs

Whether you’re considering working with us or have already signed on, this resource answers common questions and provides a comprehensive view of what to expect when partnering with us to enhance your small business visibility and impact.

---

GENERAL SERVICE QUESTIONS

Why Kaptivate?

We have successfully provided comprehensive digital marketing services for small businesses as well as federal, state, and local governments over the past 16 years. Our experts have decades of valuable experience and are ideally suited to position your business within the state and local government sector.

---

What packages do you offer?

1. Digital Foundations Package
   • Ideal for businesses getting started with marketing (especially state and local government)
   • Focus on audits, setup, and strategic positioning
2. Digital Impact Package
   • More robust than the Foundations Package with deeper-level social media marketing, Google My Business, and website tracking for marketing and visitor metrics and behaviors

---

Who is the Digital Foundations Package ideal for?

Small businesses beginning to explore or expand in the state and local government markets who need a strategic digital foundation to support outreach and credibility.

---

Who is the Digital Impact Package Ideal for?

Small businesses looking for enhanced visibility, engagement, social media marketing, and understanding website traffic sources and visitor behavior (are they converting? are your marketing campaigns working? is your SEO working?)—answers to help you compete more effectively.

---

How is content tailored to the government sector?

We align all messaging with state and local government priorities, highlighting your capabilities through optimized keyword content, appealing design and branding, and telling your business story which will resonate with procurement professionals.

---

BILLING, PAYMENTS & TERMS

What are the payment terms?

• Digital Foundations Package: $3,000 
• Digital Impact Package: $6,000
• Payments are non-cancelable, non-deferrable, and non-contingent on results

---

Is there a refund policy?

No. All payments are non-refundable according to the terms of the agreement.

---

DIGITAL IMPACT PERFORMANCE & REPORTING

What kind of results can I expect?

We focus on improving visibility, digital presence, and engagement. While we have a proven track record with clients, we do not guarantee specific traffic or lead numbers (due to external variables).

We use Google Analytics 4 and social media platform data to give you insights and to base our recommendations.

---

RIGHTS & RESPONSIBILITIES

Who owns the deliverables?

You do! Once your annual contract is fully paid, all final materials and deliverables belong to you. We retain only proprietary tools and licensed assets.

---

What is required of me as a client?

To help us work effectively, please:

• Provide timely access and login credentials to necessary systems
• Share prompt feedback (within 2–3 business days)
• Approve drafts needing sign-off within 48 hours

---

Is my data and information confidential?

Yes. Both parties agree to safeguard each other’s confidential information for two years after the contract ends.

---

LEGAL & SUPPORT MATTERS

What if there’s a disagreement?

We first pursue negotiation, then mediation, and if needed, binding arbitration in the Commonwealth of Virginia under American Arbitration Association rules.

---

What laws govern this agreement?

The Terms of Service are governed by the laws of the Commonwealth of Virginia.

---

Does this create an employment relationship?

No, both you and Kaptivate remain independent contractors throughout the engagement.

---

What happens if there’s a disruption (like a pandemic)?

Neither party is liable for delays caused by force majeure events, including natural disasters, war, or pandemics. We will notify you as soon as possible and work to resume services.

---

READY TO START?

We’re excited to help your small business amplify its voice, enhance visibility, and secure more business in the public sector. If you have further questions, we’re just an email or call away. Contact us at sales@kaptivategroup.com or (888) 527-8488 ext 4. You may also schedule a meeting with our team!

Digital Marketing Services 

Terms of Service

This Terms of Service Agreement ("Agreement") is made between Kaptivate LLC, a provider of digital content marketing services ("Service Provider") and the client ("Client") for the provision of services outlined below.

1. Scope of Services

We offer a full suite of digital content marketing services tailored for small businesses—especially those pursuing opportunities in the state and local government market. Services may be selected from the following offerings:

• Digital Foundations Package  
  - Competitor & Market Analysis
  - Online Sentiment Audit
  - Actionable Strategy Recommendations
  - State & Local Government Landing Page (Design & Content Development)
  - LinkedIn Company or Personal Profile Setup or Refresh
  
  
• Digital Impact Package 
  Includes all of Digital Foundations Package, plus:
  - Google My Business setup/refinement
  - Website Content & SEO Optimization
  - Google Analytics 4 (GA4) Setup & Insights
  - Social Media Marketing

2. Payment Terms

Service fees are based on selected packages and documented in the associated Scope of Services (Section 1 above). Digital marketing services packages price schedules can be found here. 

3. Term and Termination

Contractual Commitment – Digital Marketing Services Packages

The digital marketing services packages shall be governed under the terms of a Firm Fixed-Price Agreement.

The Client hereby acknowledges and agrees that this Agreement constitutes a binding obligation to remit timely payment in accordance with the agreed-upon schedule, irrespective of the Client’s usage, participation, or perceived value derived from the services.

Failure to make payment shall constitute a material breach of this Agreement, and the Client shall remain jointly and severally liable for the full contract value. The Client’s payment obligation is non-cancelable, non-deferrable, and non-contingent upon any future condition or performance metric.

All obligations under this Agreement that by their nature should survive termination (including but not limited to payment obligations, confidentiality, and intellectual property rights) shall so survive.

The Client agrees to have its credit/debit card charged. All payments are non-refundable, and the Client remains liable for payment regardless of level of engagement or service use.

This Agreement may be terminated by either party for any reason, provided that the terminating party delivers not less than forty-five (45) calendar days' prior written notice to the other party. In such case, the Client shall remain responsible for all fees accrued and payable through the effective date of termination, including any fees incurred during the 45-day notice period.

If no notice of termination is provided, this Agreement shall remain binding. Early termination without the requisite 45-day notice shall constitute a material breach, and the Client shall be liable for damages up to and including the remaining balance of the contract term.

All obligations under this Agreement that by their nature should survive termination (including but not limited to payment obligations, confidentiality, and intellectual property rights) shall so survive.

4. Intellectual Property

All final deliverables become the property of the Client upon full payment.
Service Provider retains ownership of any tools, methods, templates, and licensed third-party materials used.

5. Client Responsibilities

Client shall:

• Provide timely access and login credentials to necessary systems (e.g., CMS, Google Analytics, analytics and social media platforms).
• Supply feedback and approvals within 2–3 business days.

6. Confidentiality

Both parties agree to maintain confidentiality of proprietary information for two (2) years post-termination.

7. Performance Metrics & Guarantees

Services are designed to increase visibility and engagement; however, specific outcomes such as traffic, leads, or conversions are not guaranteed due to variables outside our control.

8. Warranties and Disclaimers

We warrant that services will be delivered professionally and according to industry standards. All other express or implied warranties are disclaimed.

9. Limitation of Liability

Liability is limited to the amount paid by the Client in the 15 days preceding the claim. Indirect or consequential damages are not covered.

10. Independent Contractor

This Agreement does not create a partnership, joint venture, or employment relationship. Both parties remain independent contractors.

11. Force Majeure

Neither party shall be liable for delays or failure in performance of any part of this Agreement resulting from any cause beyond such party’s reasonable control, including but not limited to acts of God, acts of war, epidemics, pandemics, civil disturbances, government regulations, disaster, strikes, or power failure. The affected party must notify the other party as soon as reasonably possible and make reasonable efforts to resume performance.

12. Dispute Resolution

Any dispute, controversy, or claim arising out of or relating to this Agreement, including its breach or termination, shall first be attempted to be resolved through good faith negotiations between the parties. If the matter cannot be resolved through negotiation within thirty (30) days, either party may then submit the dispute to mediation under mutually agreed terms. If mediation is unsuccessful, the dispute shall be resolved by binding arbitration in accordance with the rules of the American Arbitration Association. The arbitration shall be conducted in the Commonwealth of Virginia.

13. Governing Law

This Agreement is governed by the laws of the Commonwealth of Virginia, without regard to conflict of law principles.

14. Entire Agreement

This Agreement, including related Statements of Work and appendices, represents the complete understanding of the parties and supersedes all prior agreements.

Monthly Digital Marketing Services Subscription

For clients who have completed the *Digital Foundations Package or Digital Impact Package, we offer monthly digital marketing services

Power Your Visibility. Strengthen Your Voice. Win More Business! Following our Digital Impact Package, we also offer a digital services monthly subscription designed to help small businesses sustain visibility, drive audience engagement, and strengthen and visualize performance through data—particularly in the state and local government market. Through ongoing content creation and performance tracking, your brand will continue to rise and resonate across platforms.

*A one-time $1,000 Google Analytics setup fee will be billed for clients who have only completed the Digital Foundations Package. A $0 fee applies to clients who have completed the Digital Impact Package.

Why Monthly Services?

Your set up phase established the base layer—now we build momentum. Through continuous marketing efforts, we produce targeted messaging and consistency throughout each month, helping your business remain prominent to decision-makers and partners. Our monthly support means your marketing dollars continue to generate value, visibility, and measurable results.

Data-Driven & Targeted

We don’t just create content—we measure what matters. Our monthly engagement analytics and recommendations help you make smarter decisions, optimize messaging, and maximize impact over time.

We serve as your extended marketing team, delivering relevant, purpose-built content that advances your mission in the state and local government sector. Let’s elevate your digital presence every month!

Starting at $2,500 per month, you'll get:

Social Media Marketing

We will create an initial 12-month content calendar template, then;

• Produce 3 original posts per month
• Implement a hashtag and engagement strategy 
• Create branded assets to support content

Blog Content Creation

We will create one 500-750 word blog article per month tied to industry trends or capabilities to demonstrate thought leadership, attracting government and B2B attention.

• Optimize SEO with metadata recommendations
• Create branded assets to support content

Email or Newsletters Content Creation

We will create one email or newsletter content piece per month with actionable CTAs and branded layout (For clients using dedicated email marketing platforms, client will upload & publish content).

Data Analytics & Visualization

To assist clients with understanding audience behavior and visitor metrics, we will provide:

• Monthly social media reports (engagement metrics, impressions, etc.)
• Identification and implementation of custom GA4 metrics (reflecting site visitors, incoming traffic source referrals, conversions, and visitor insights). 
• Build a custom dashboard to benchmark against previous months.

Monthly Digital Marketing Services 

Terms of Service

This Terms of Service Agreement ("Agreement") is made between Kaptivate LLC, a provider of digital content marketing services ("Service Provider") and the client ("Client") for the provision of services outlined below.

1. Scope of Services

We offer a full suite of digital content marketing services tailored for small businesses—especially those pursuing opportunities in the state and local government market. We offer the following services based upon a monthly retainer:

Monthly Digital Marketing Services Subscription (Starting at *$2,500/month)
-Social Media Marketing
-Blog Content Creation
-Email or Newsletter Content Creation
-Data Analytics and Visualization

2. Payment Terms

Service fees are based on selected packages and documented in the associated Scope of Services. 

Recurring subscription charges: 

• Monthly Digital Marketing Services Subscription will be charged for $2,500.00 per month for twelve months. 

3. Term and Termination

Contractual Commitment – Monthly Digital Marketing Services Subscription

This Agreement governs the provision of Digital Marketing Services Subscription and shall remain in effect for a fixed term of twelve (12) months from the Effective Date (the “Initial Term”), unless earlier terminated in accordance with the provisions herein.

The Client agrees to have its credit/debit card charged in monthly payments with such payments due on the first calendar day of each service month. All payments are non-refundable, and the Client remains liable for each monthly installment regardless of level of engagement or service use.

This Agreement may be terminated by either party for any reason, provided that the terminating party delivers not less than forty-five (45) calendar days' prior written notice to the other party. In such case, the Client shall remain responsible for all fees accrued and payable through the effective date of termination, including any fees incurred during the 45-day notice period.

If no notice of termination is provided, this Agreement shall remain binding for the full twelve-month term and will automatically renew on the anniversary date of the Agreement. Early termination without the requisite 45-day notice shall constitute a material breach, and the Client shall be liable for damages up to and including the remaining balance of the contract term.

All obligations under this Agreement that by their nature should survive termination (including but not limited to payment obligations, confidentiality, and intellectual property rights) shall so survive.

4. Intellectual Property

All final deliverables become the property of the Client upon full annual payment.
Service Provider retains ownership of any tools, methods, templates, and licensed third-party materials used.

5. Client Responsibilities

Client shall:

• Provide timely access and login credentials to necessary systems (e.g., CMS, Google Analytics, analytics and social media platforms).
• Supply feedback and approvals within 2–3 business days.

6. Confidentiality

Both parties agree to maintain confidentiality of proprietary information for two (2) years post-termination.

7. Performance Metrics & Guarantees

Services are designed to increase visibility and engagement; however, specific outcomes such as traffic, leads, or conversions are not guaranteed due to variables outside our control.

8. Warranties and Disclaimers

We warrant that services will be delivered professionally and according to industry standards. All other express or implied warranties are disclaimed.

9. Limitation of Liability

Liability is limited to the amount paid by the Client in the 15 days preceding the claim. Indirect or consequential damages are not covered.

10. Independent Contractor

This Agreement does not create a partnership, joint venture, or employment relationship. Both parties remain independent contractors.

11. Force Majeure

Neither party shall be liable for delays or failure in performance of any part of this Agreement resulting from any cause beyond such party’s reasonable control, including but not limited to acts of God, acts of war, epidemics, pandemics, civil disturbances, government regulations, disaster, strikes, or power failure. The affected party must notify the other party as soon as reasonably possible and make reasonable efforts to resume performance.

12. Dispute Resolution

Any dispute, controversy, or claim arising out of or relating to this Agreement, including its breach or termination, shall first be attempted to be resolved through good faith negotiations between the parties. If the matter cannot be resolved through negotiation within thirty (30) days, either party may then submit the dispute to mediation under mutually agreed terms. If mediation is unsuccessful, the dispute shall be resolved by binding arbitration in accordance with the rules of the American Arbitration Association. The arbitration shall be conducted in the Commonwealth of Virginia.

13. Governing Law

This Agreement is governed by the laws of the Commonwealth of Virginia, without regard to conflict of law principles.

14. Entire Agreement

This Agreement, including related Statements of Work and appendices, represents the complete understanding of the parties and supersedes all prior agreements.

*Pricing may vary based on content volume and specific platform requirements.